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Makeup Routine That Helps Maintain Everyday Beauty

Here at SHEGLAM, we love everything about makeup. We love how it can be such a vital form of self-expression, allowing for the sort of creativity that your school uniform or wardrobe budget might not. We love how it can buoy self-confidence and be relaxing and therapeutic (hello, it’s like painting on your face).

While sitting down to do a full beat can be extremely rewarding, it’s not always practical for every day. Doing your makeup properly takes time that you might not always have, especially in the morning.

If you’re looking for a makeup routine that helps maintain everyday beauty without running down the clock, we’ve got you covered! Keep reading for our easy daily makeup routine.

1. Good Makeup Starts With Skin Prep

You might do your makeup in the morning, but the pros know that maintaining everyday beauty starts with the skincare you apply before you go to bed at night — after all, they call it “beauty sleep” for a reason.

Sleep is when our body rests and repairs, and it’s the perfect time to load up on hydrating, reparative products that will allow you to roll out of bed with an instant glow.

We recommend starting with a moisturizing face cleanser, like our Radiant By Nature Dry Skin cleanser. This foam cleanser makes it easy to melt makeup off without drying out your skin, making it perfect for those dry winter months when your skin might be more prone to irritation.

For an extra dose of hydration, apply our Insta-Cool Hydrating Stick while your skin is still wet. These moisturizing sticks are packed with Rugosa flower water and Fucus Vesiculosus extract to plump your skin and seal in moisture, building a canvas overnight for flawless makeup application.

And, of course, don’t forget the lips — a generous swipe of a moisturizing lippie such as our Save the Day Lip Care will sink in overnight, allowing you to wake up with the perfect pout before you even apply any makeup.

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2. Creating a Canvas

The goal of an everyday beauty routine is to make you feel polished and confident without taking up too much time or effort. With that in mind, the first thing you’ll want to do is create a “blank canvas” out of your skin — aka, moisturizing and covering up blemishes without creating an oversaturated, cakey look.

Primer

Use your favorite primer to prep your skin for makeup and to create an even, luminous base. We like our Good Grip Hydrating Primer to double up on hydration with an oil and silicone-free formulation (Silicones can trap oil, dead skin cells, and dirt beneath the skin, leading to buildup and breakouts).

Just pat one or two pumps of product into your skin, let it soak in and set, and you’re all set to begin applying the rest of your makeup. Remember that when it comes to primer, less is more – no need to overdo it or use a lot of product the way you might for other types of skincare, such as your moisturizer.

Concealer

Grab a liquid concealer and dab the product onto the back of your hand or wrist, then use a finger to transfer the concealer from your hand onto any blemishes you’d like to cover up. Using your finger allows you to use as little product as possible and blend it right into your skin without potentially introducing bacteria to the concealer wand.

For this type of subtle, blemish-covering concealing, we recommend a high-coverage liquid formula, such as our Like Magic 12HR Full Coverage Concealer. This formula is infused with Portulaca Oleracea and Hamamelis Virginiana extracts, perfect for hydrating and nourishing your skin even while providing the sort of buildable coverage you need to hide any imperfections.

3. Eyes and Eyebrows

Once you’ve moisturized your skin and smoothed out any blemishes or imperfections, you’re left with a subtle corrected base (and we guarantee that next to no one will even realize you’ve applied any makeup at all). Now it’s time to amplify one of your best assets: your eyes.

First, grab an eyebrow pencil and spoolie. We like our Better Brows Long Lasting Eyebrow Pencil because it’s actually both products in one — a high-quality, super pigmented waterproof eyebrow pencil on one side, and an easy-to-use spoolie brush on the other. The spoolie brush grabs your eyebrows and pulls them upwards, making it easy to shape your brows and create the ideal arch.

To really shape your brows like a MUA, comb your brows upwards with the spoolie brush, then drag the tip of the brush across the top of your brows to flatten the hairs and create a slightly more tamed look. Use a brow gel to seal the hairs into place.

Once you’ve shaped your brows, use the pencil to fill in any bare or sparse spots. Use light upward strokes, pausing to make sure you aren’t overdoing it. Remember, the goal is to look effortless, and to be able to recreate this routine every day. Just a minute or two of filling in bare spots should get you ready to rock the rest of your day.

Quick and Easy Eyes

Our three-step eye makeup routine is perfect for mornings when you need to run out the door to get to school or work, but still want to create that wow factor. We guarantee this look will turn heads — and all you need is an eyelash curler, mascara, and liquid highlighter.

Begin by curling your eyelash with a good-quality curler. A strong curler and a steady hand can go nearly as far as a good pair of falsies, although maybe not as far as our stunning new Magnetizing Eyes Full and Fabulous Lash & Liner set.

Next, apply your daily mascara, starting close to the eyelid and swiping up with a slow wiggling motion. For maximum staying power with minimal effort, we recommend choosing a smudge-proof, waterproof mascara, such as our Max Impact Extreme Volumizing Mascara (now in a cute new pink container). The long-lasting formula is specifically designed to keep your lashes fresh all day long, and the super-bristled wand will grab all your lashes in one go.

Let your lashes dry, and then it’s time for the final touch: a dot of highlighter right in the inner corner of each eye. We recommend dotting some highlighter onto the back of your hand and then using your fingertip to transfer product to your inner corners.

Try a lightweight, buildable highlighter, such as our Glow Bloom Liquid Highlighter in shade Vanilla Frost. Start off slow — a little product goes a long way.

4. The Finishing Touches

Just a few more simple touches (and only one more new product) are needed to round out our quick and easy everyday beauty routine.

First, using that same liquid highlighter from before, add a dot of product to the tip of your nose and to the high points of your cheekbones. We recommend using just the barest amount of product and blending it out with a liquid blush brush for a super subtle shimmer. We love our Color Bloom Liquid Blush Brush for this – not only is it adorable, but it’s angled perfectly to match the contours of your face.

No beauty routine is complete without perfecting your pout, so for the last step, grab your favorite hydrating lip oil and make those lips shine. We recommend our Jelly Wow Hydrating Lip Oil for a gloss that creates the perfect shine without any residual stickiness or tackiness.

It comes in five yummy shades, too – Green Apple Envy, Berry Involved, Loco for Coco, Mali Blue Berry, and Grapefruit Glow.

Everyday Beauty

And there you have it — just a handful of products for a quick and easy routine that slays the day and turns heads every time.

Your everyday beauty routine should be effortless and confidence-boosting, with just a handful of high-quality products emphasizing your own (gorgeous) natural features. In a word, it should be sustainable – something that you can do day after day.

We heart sustainability in other ways, too, which is why the majority of our products are vegan, silicone-free, and Leaping Bunny certified. (No animals were harmed in the making of this slay.)

We want to create beauty products that are accessible for makeup lovers of any budget, and we want to make the world a better place while doing so. You deserve to shine – let us help you unlock your inner glow.

Rock Your ‘90s Glam

With these ten tips in mind, you’re ready to rock a ‘90s supermodel glam look. As with every era and trend, keep in mind that these ideas are just a starting point. Experiment with these iconic ‘90s looks to find your ideal throwback glam look.
Once you’ve got it perfected and are ready to start posting pics in your ‘90s makeup, make sure to tag us. At
SHEGLAM, we want to be part of your ‘90s makeup moment!